The Capitalism OIympics are upon us, with Small Business Saturday falling this year on November 30th, and while I have some cynical views about corporate-giant AmEx starting a faux-holiday, I am all for shopping small and local! Why? Often, small business owners are personally invested. We’re passionate about our product (especially when it’s made by hand!), and want you to have a positive experience as a customer. We build relationships, both with customers and fellow business-owners. We share referrals, we collaborate, we connect.
Additionally, small businesses are generative. Money spent at small businesses often stays in the local economy, creating a “multiplier effect.” This means that for every dollar spent, more of it circulates within the community, supporting other local businesses and jobs. Moreover, when you seek out and support BIPOC/LGBTQ business owners, your dollars are directly shifting the paradigm. Capitalism has been bolstered by– and in turn, supports– white supremacy and the patriarchy. When we are able, then, to shift power to the marginalized, is it not a small act of resistance?
As you prepare for your holiday shopping, I do hope that you will consider your favorite little witchy apothecary— soaps and salves make great stocking stuffers! Please note: I will be out of town and unavailable to process orders from December 5th through the 10th. All orders received during this time will be delayed— I apologize for any inconvenience, and appreciate your understanding!
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